Observational Research - Adult

When I went to Monkey Mania to to my consumer research for children. I also did some observational research for the men who were there. Whether they were the fathers, carers friends etc. I found that a lot of the adult men dressed similar to the children. The quality of the garments were low to medium but seemed comfortable. Since they all dressed similar to the children it got me thinking is there a gap that the men can dress similar, trendy and have fun interactive clothing?


These were the results from my observation:

Place	Date	Age	Quality	Clothing
Monkey Mania	31 March 2012	30	Low	T shirt, Cargo shorts
		29	Medium	Cotton pants, Polo shirt
		38	Medium	Ralph Lauren shirts, Jean shorts
		25	Low/Medium	Plain red t shirt, indigo jeans
		30	Low	Car t-shirt, army cargo shorts
		28	Medium	Check button up short sleeve shirt, jeans
Place	Date	Age	Quality	Clothing
Monkey Mania	1 April 2012	32	Low	Graphics T shirt, football shorts
		35	Medium	Button up shirt with jeans
		34	Low/Medium	T-shirt with button neck, jean shorts
		28	Low	V neck, board shorts
		30	Medium	Graphics t shirt, Navy cotton pants
		24	Low	Long sleeve t shirt, light jeans
		32	Medium	Football jersey, jeans
		31	Low	Polar fleece jumper, cargo shorts
		40	Medium	Button up shirt, suit pants
		35	Medium	Polo shirt, cotton shorts
		37	Low	Sponge bob t shirt, Cargo shorts
		26	Low	Graphics t shirt, cotton pants