Brief

Pablo Picasso mused, “that it had taken him a lifetime to draw as a child does”.

Children idolize their elders and think that they can do anything. This is most often demonstrated by children’s imitation to walk like them, talk like them and even dress like them.

Children are willing to grow and learn something new. They have the ability to picture something that is beyond our natural experiences with an imagination like no other. Their imagination and will to explore helps them to grow and become creative individuals.

Children’s clothing today is highly marketed to the parents. Many designers are aging children and their clothes by designing adult clothing for kids. The design challenge is to Keep kids being kids and allow adults to be young at heart.

You are required to produce a collection that that gives meaning and engages both adults and children. Keep in mind that the existing market wants to stay young but also grow old with wisdom. You are required to select a source of inspiration, look into trend forecasting and interact with children to develop and form your design strategies.

Your collection is to consist of at least 15 total looks that cater to both adults and children, this should include a experimental range, a commercial interpretation aimed at a budget market sector and a mid sector range which is informed by your experimental and budget market sector.

You are required to make at least one piece from each range to express how you have explored all three market levels within the same concept.