Showing posts with label Consumer Research. Show all posts
Showing posts with label Consumer Research. Show all posts

Wednesday, October 24, 2012

Rain Coat

My feedback after toile review was to create another silhouette this could include a vest or something more experimental. I had played with some designs in my visual diary and I thought it would be good to create a rain coat. I find that there aren't many raincoats out their for adults let alone any trendy rain coats.

What I thought would be good was to create a see through rain coat so that you can still see the garments underneath. I wanted to stick with my colourway however, I am finding it hard to find colourful see through fabrics. I found some shower curtains with had my colourway in stripes but the material wasn't the best.

I then thought about maybe buying a inflatable chair and cutting it up for my patterns. After talking to my consumer I found that maybe the orange see through might not be that appealing and a clear plastic with colourful highlights like binding could look a lot better.


Model Casting

Kinetic Fashion Parade held a model casting event at Westfield Belconnen. A number of people showed up to the night and we had the models walk down and show us their stuff.

I ended up choosing the following 5 models.

However Model 1 and 2 below took a long time to get back to me so I have to look for 2 different models.




Interactive Clothing

I found this T-shirt online. I could not find who it was by but I did find a website where they give you step by step instructions on how to make one. It is a T-shirt with a car track on it designed so that an adult can lie down and the children can play cars on the back. 

This is designed to be fun for the kids and give a massage for the adult. This is a simple yet great example of clothing designed for children to interact with.


Totally Enormous Extinct Dinosaurs - Potential Consumer

Orlando Higginbottom, known professionally as Totally Enormous Extinct Dinosaurs (TEED), is an English electronic dance music record producerand DJ.

I think that Orlando could be one of my consumers. His clothing is out there. It is fun yet sophisticated.



Friday, September 21, 2012

Sophisticated Prints

My graphic designer also produced some prints with a more sophisticated colour-way.

These colours were based on the current trends that she found through designers such as Marc Jacobs and Paul Smith






Monday, September 10, 2012

Mambo Graphics

Mambo. It's fresh, colourful, ever changing and sometimes rude. 

The founder of the label, Dare Jennings, commissions artists to do work to be reproduced on Mambo fabrics. The artists include a famous maker of ceramics and jewellery (Gerry Wedd), a pop star from the band Mental as Anything (Reg Mombassa) and a cartoonist (Matthew Martin). Their art features surreal suburban landscapes populated by vomiting dogs, horned bulls, boxy fibro houses and Australian insects such as Bogong moth


Their prints are iconic and very successful. Below are some examples of prints which I think are highly inspirational. They work very well as they represent the Mambo brand and can stand out in the crowd.


Sophisticated Colour Combinations

Looking at some more sophisticated colour combinations that are currently on trend in menswear.




Sunday, August 26, 2012

London Men's Fahion Week

London Men's Fashion Week has produced exciting menswear pieces in 2012. Below are a selection which I have found inspiring and whom are doing great things for menswear. Digitally printed fabrics are a trend as well as contrasting colours and materials.







Child's Own Studio




Monday, August 6, 2012

LONDON COLLECTIONS: Mens Fashion

Menswear in London has been going from strength to strength over the past few years and it is long overdue for the city to get a dedicated menswear weekend. Previously tacked on almost as an after thought to the Women's schedule and crammed into one single day, this season saw the three day-long London Collections eEn Lmake its debut. London has been long seen as a hot bed of talent, consistently producing forward-thinking pioneers. In the past these talents have had to eventually leave the city in order to further their career trajectory. The launch of LCM now allows them both the freedom and the profile to build their brand from the city they are based in, hopefully keeping them here and in turn placing London menswear on the same platform as Paris or Milan...

Monday, June 18, 2012

Minti


Minti is a childrenswear label that stocks in children’s boutiques all around Australia. Perpetually Five believes that this is the main competitor. Their clothes are fun, childlike and offer something different in the childrenswear market.


Parents Surveys


Survey

Perpetually Five surveyed young fathers to find out what they look for in when it comes to clothing for both themselves and their children.

The results:

The fathers surveyed had mix reviews on the clothing they shop for. While some wanted cheap and trend based items others looked for quality and something different.

Most of all the parents went for something that was durable. Even though they would shop for something cheap and easy they would also look for high quality garments that can be mixed and matched.
Colour was important to the fathers surveyed. Colours the child could relate to.

All parents shoped for their childrens clothing. When buying something more expensive they looked for quality, well made and versatile.

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Hi, I am a CIT Bachelor of Fashion design student researching what parents look for in clothing.
 
I am hoping to create clothing for parents designed around the idea that a child can interact with. The clothing would have to be fun, stylish and functional.
 
Do you have a spare minute to answer the following questions to help with my research?
 
What do you usually look for when you buy clothes?

Quality and something different. Most parents go for cheap and quantity these days but if you have a good quality garment that can be mixed and match I would prefer that - but that's just me
 
What colours do you usually tend to look for/buy? 

I prefer strong colour. colours the child can relate to - they do have a preference - it doesn't always have to be pink or blue
 
Do you buy clothing that may have a connection with your child?

Yes, depending on the activity and what his personality was like at the time
 
Would you wear clothing that your child could interact with?

Yes
 
Do you select and buy your children’s clothing:

Yes - but mostly my wife makes it
 
What do you look for in children’s clothing:

Style - not cheap and nasty. Well made - versatile and practical
 

  

Hi, I am a CIT Bachelor of Fashion design student researching what parents look for in clothing.
 
I am hoping to create clothing for parents designed around the idea that a child can interact with. The clothing would have to be fun, stylish and functional.
 
Do you have a spare minute to answer the following questions to help with my research?
 
What do you usually look for when you buy clothes? 
Usually cheap, comfortable and whatever trend I am into at the time.
  
What colours do you usually tend to look for/buy?
 I can wear any colour though am usually pretty neutral. But if I wear a coloured top, I’ll wear a neutral bottom etc
 
Do you buy clothing that may have a connection with your child? 
Often Ill buy us matching skinny jeans or beanies, or plain white tops etc. and we do have matching cardigans
 
Would you wear clothing that your child could interact with? 
I once bought some SpongeBob and superman undies but not really
 
Do you select and buy your children’s clothing: 
Yes. If Jayden picked his clothes he would look like a dag
 
What do you look for in children’s clothing: Style that matches the current adult trends but also appears to be weather suitable and if expensive it must look sturdy and long lasting
 


Monday, June 11, 2012

Sunday, June 3, 2012

Fitting of the Child Model

Fitting my toils onto my model. This is the first time I have ever made childrens wear and its great to see the result come a live and fit. I like the oversize of the jumper you can then grow into it. The shirt seems to fit quite nicely. The pants were a bit big around the waist and the length but maybe it would be best if I just tightened the elastic at the back.


Fittings are also a great way to talk to your consumer. I got to know what the boy liked about it and what he didn't like about the garments. Overall he just did not like how the pants were a bit big.


Consumer Feedback



Potential Consumers



The Tiny Sartorialist, Is a blog that was set up by two creative parents as an artistic way of sharing updates with family in a candid, street fashion style. 


I believe that both the father and son would be interested in my products as they fit my consumer perfectly. Someone who cares about fashion, loves colour and is highly interactive father and son.


Friday, June 1, 2012

Observational Research - Adult

When I went to Monkey Mania to to my consumer research for children. I also did some observational research for the men who were there. Whether they were the fathers, carers friends etc. I found that a lot of the adult men dressed similar to the children. The quality of the garments were low to medium but seemed comfortable. Since they all dressed similar to the children it got me thinking is there a gap that the men can dress similar, trendy and have fun interactive clothing?


These were the results from my observation:



Place
Date
Age
Quality
Clothing
Monkey Mania
31 March 2012
30
Low
T shirt, Cargo shorts


29
Medium
Cotton pants, Polo shirt


38
Medium
Ralph Lauren shirts, Jean shorts


25
Low/Medium
Plain red t shirt, indigo jeans


30
Low
Car t-shirt, army cargo shorts


28
Medium
Check button up short sleeve shirt, jeans
Place
Date
Age
Quality
Clothing
Monkey Mania
1 April 2012
32
Low
Graphics T shirt, football shorts


35
Medium
Button up shirt with jeans


34
Low/Medium
T-shirt with button neck, jean shorts


28
Low
V neck, board shorts


30
Medium
Graphics t shirt, Navy cotton pants


24
Low
Long sleeve t shirt, light jeans


32
Medium
Football jersey, jeans


31
Low
Polar fleece jumper, cargo shorts


40
Medium
Button up shirt, suit pants


35
Medium
Polo shirt, cotton shorts


37
Low
Sponge bob t shirt, Cargo shorts


26
Low
Graphics t shirt, cotton pants