Children’s Speculative Profile:
Age group: 6-11 Gender: Male Location: Australia
Specific characteristics of demographic:
NEEDS
· To have fun
· Learn
· Make friends
· Grow up
· Family
|
DESIRES
· Playing
· Exploring
· Learning
· Treats
· Getting their own way
· Attention
|
ANXIETYS
· Being told what to do
· Getting in trouble
· No friends
· No Freedom
·
|
LIFE STYLE / HABITS
· Preschool/Starting School/First couple of years of school
· Constantly learning new things
· Parents buy their clothes
· Live at home
· Plays indoors/outdoors
|
VALUES
· Toys
· Education
· Family/Friends
· Elders
|
DEMOGRAPHICS
· $0 p/a
· Pre school/Primary School
· Living at home
· Parents provide for them
|
Men’s Speculative Profile:
Age group: 20-35 Gender: Male Location: Australia
Specific characteristics of demographic:
NEEDS
· To have fun
· Education
· Job
· Friends/Family
· Social life
|
DESIRES
· Good job
· Money
· Freedom
· Travelling
· Social life
· Attention
|
ANXIETYS
· No Free time
· Being broke
· No friends
· No job
· No money
· No social life
|
LIFE STYLE / HABITS
· Studying
· Working
· Living out of home
· Provides for themselves
· Renting
· Socialises
|
VALUES
· Friends/Family
· Education
· Having fun
· Travelling
· Job
· Staying young
|
DEMOGRAPHICS
· $35-70 p/a
· Studying
· Renting
· Working
|
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